Why choose St. Tropez?

Whether you want an instant bronze effect or a gradual golden glow; a color created specially for your legs that smoothes skin as it tans, or one made for your face that will always look natural and never, ever streak – we’ve got it.

After more than ten years at the forefront of sun-free tanning, we understand what works best for you, as well as staying ahead of the curve on emerging trends and hot new looks. Every product in our expert range is infused with 10 years’ experience of flawless tanning. Each one has been developed with the very latest innovative ingredients, guided by expert insights and refined by A-list stylists. So, you get exactly the tan you want, first time, every time.

Spotlight on...

Benefits of sunless tanning

Safe, flawless and packed with nutrients for great skin

Tanning gurus

Meet our global team of expert tanners to the stars

Tanning gurus

Meet our global team of expert tanners to the stars

Essential sun protection

Protect yourself and keep your skin looking its very best

Risks of sun exposure

The true cost of getting a tan from the sun

Why self tan?

Boost confidence and natural good looks all year round

St. Tropez VIP Club

Receive regular emails from our expert team of stylists and make-up artists to the stars, where you’ll get the inside story on the hottest celebrity looks, backstage gossip, very special offers and even be first in-line for exclusive testing of our most innovative products.

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