INTERVIEW: HEAD OF NEW PRODUCT DEVELOPMENT, LOUISE MOORE
As the UK’s leading tanning brand we continuously strive for excellence. Investing a considerable amount of time and resource into research and development allows us to deliver break-through innovative products that meet the demands of our most important advocates – our customers. We are therefore extremely excited and proud to introduce our most luxurious tan yet….
WHERE DID THE INSPIRATION COME FROM FOR THIS PRODUCT?
We look for inspiration from every industry all over the globe which helps us maintain our position as the number one tanning brand. Over the past couple of years oils have been popular on a global level and a gorgeous bronzed shimmering skin finish is always in fashion. This is especially apparent in Brazil where warm toned, delectable healthy flawless, glowing bronzed skin is the norm.
Inspired by Brazil our Self Tan Oil has been in development for over two years; initially we were told it was impossible as oil and water cannot be mixed; they just separate back into layers but twenty seven formulations later and a lot of perseverance from our development team a breakthrough was finally made. The result is an indulgent, luxurious dry oil that leaves skin flawlessly glowing and radiantly soft… I am sure you will agree it was worth the wait.
WHY IS IT DIFFERENT TO ANY OTHER SELF TAN PRODUCT?
St. Tropez Luxe Dry Oil delivers the long-lasting, streak-free and entirely natural tan you have come to expect from St.Tropez tanning products, plus a host of skin benefits. It is clinically proven to moisturise and hydrate skin for up to 7 days and includes Brazil Nut Oil to help nourish skin and protect it from the dryness often associated with tanning. This indulgent self tan contains 100% natural DHA and is also 100% natural fragranced with essentials oils including Neroli, Lemongrass and Grapefruit. Let’s also not forget the beautiful skin enhancing shimmer which leaves skin looking radiant and helps to guide application.
WHAT ARE THE BENEFITS OF AN OIL?
Combining an oil with self tanner leaves skin nourished, soft and supple for up to 7 days as well as giving skin that beautiful natural tan. Due to the nature of the hydrating nature of the oil you can also expect your tan to last longer.
HOW SHOULD I USE THIS PRODUCT?
As always when applying Self Tan we would advise a full body exfoliation the day before application. Try our Tan Enhancing Body Polish which contains spherical beads to ensure skin is perfectly prepped. Immediately before application use a small amount of moisturiser to protect any dry areas from absorbing too much tan. This includes your hands, elbows, knees ankles and feet. Shake the oil before and during use to evenly disperse the shimmer particles. Tip a small amount into your hand and work in until absorbed. A tan applicator mitt can be used to help work the product into skin. Once you have even coverage use any residue to lightly glaze over the back of well moisturised hands and feet. Wash palms after use. Wait 4 – 8 hours before showering off the light shimmering guide colour to reveal a golden tan. To maintain; moisturise daily and exfoliate once or twice a week.
WHAT MAKES IT A DRY OIL?
There is often a misconception that an oil product is heavy and greasy. Throughout our development process we had to ensure the perfect combination of naturally derived tanning ingredients and nourishing oils were delivered at exactly the right levels. The result is a non-greasy, quick drying, duper hydrating and indulgent self tan that doesn’t leave you feeling sticky.
HOW LONG CAN I EXPECT MY TAN TO LAST?
On average a self tan will last around 4 days depending on the individual’s skin natural rate of exfoliation. We do however, always advise that you moisturise daily and exfoliate once or twice a week as this will extend the life of your tan.
WHERE CAN I BUY IT?
St.Tropez Self Tan Luxe Dry Oil is available from mid-March on St-Tropez.com, Selfridges, Sephora, Boots, Superdrug and at leading salons nationwide.