Embrace the Tan,
But Don't Be a Fake
It is no wonder why people in hotter climes are more passionate and body aucourant. I heard a whisper that at one point, around the end of June, it was hotter in Cornwall than in Portugal – probably not a first, but impressive all the same.
Our sun-dappled summer has revealed a widespread change in mood across our shores. We are exercising more, because it is pleasant to walk rather than take the caror board public transport; dressing more body-consciously, in winter the thought of removing our comfortable tights would fill us with horror, but being scantily clad is now a necessity; and plenty of parties and events have moved from dilapidated, bedimmed sites to sun-drenched courtyards, rooftops and gardens. I even watched a World Cup match alfresco last week, at a Calvin Klein fragrance launch in Berlin – probably the most stylish football crowd everseen.
The thought of exposing one’s limbs, décolleté, back and (for the brave) middles could have some reaching for the ‘fake tan,’ but we wouldn’t put it quite like that.
Michelle Feeney, CEO at St. Tropez, thinks it ridiculous to refer to a tan as fake, because it becomes a part of you: ‘it is actually less fake than an eye shadow, or lipstick, and you don't say you are bringing out fake lips or fake eyes.
Fake implies that something is inferior, which we certainly know is true when it comes to a tan; especially now we are more aware of the harmful effects of sun exposure.