Create Super Lil Me
Create an online stylish ‘Super Lil Me’ with St. Tropez
St. Tropez, the UK’s leading self tan brand has launched its pioneering entry into The Prince’s Trust nationwide Million Makers fundraising challenge.
The ‘Super Lil Me’ initiative, a web driven avatar creation, has been designed by the St. Tropez team to help educate and stimulate self esteem awareness amongst young people, whilst also raising money for youth charity The Prince’s Trust. Fans are now able to download their very own ‘Super Lil Me’ from the St. Tropez website www.superlilme.com for a minimum donation of £3*. Money raised will help disadvantaged young people into jobs across the UK.
The ‘Super Lil Me’ avatar is designed to be a virtual version of yourself and it allows you to create a small, stylish figure for use on the web and specifically social networking sites. You can personalise the figure by adding clothes, make-up and choosing hair styles, before raising his/her self esteem by adding treats such as outings, events or spray tans. An esteem meter then displays how much self esteem is generated by each addition.
The inspiration behind ‘Super Lil Me’ is tied closely to the core values of the St. Tropez brand itself, as both projects have self esteem at their heart. St. Tropez products aim to help you feel better on the inside by making you look great on the outside, therefore boosting self esteem and self confidence daily.
St. Tropez partnered with local Nottingham based digital specialists Chemistry Digital to create and develop the ‘Super Lil Me’ website. Other local businesses were also involved in bringing the project to life, including Hickling Squires and Shock the Senses. All companies donated their time, expertise and assistance free of charge to help the project raise as much money as possible for The Prince’s Trust.
The web driven avatar creation was also created in response to the growing use of social networks by young people. Over 77% of people aged 15+ use social networks** which has sparked debate over issues of security and privacy. St. Tropez hopes that young people will use the stylish avatars as their profile picture therefore providing additional privacy.
‘Super Lil Me’ forms the St. Tropez entry to The Prince’s Trust Million Makers scheme - a national competition which sees teams of employees competing to raise £1 million for The Prince’s Trust. Teams run their own mini-enterprises, aiming to turn £1,500 into a profit of at least £10,000. Each team is required to devise a business idea and present to a Dragon’s Den style panel.
Michelle Feeney, CEO of St Tropez adds: “We feel really passionate about this project and hope that ‘Super Lil Me’ will become the stylish accessory for young social networkers, raising lots of money in the process.”
The Prince’s Trust needs to raise almost £1 million a week to continue its vital work. The Trust has helped more than 600,000 young people into jobs and training since 1976.
* A small administration fee applies (30p per avatar)
** Statistic taken from ComScore on MySpace, March 09)